Women's Fashion Clothing & Apparel — PrettyLittleThing USA

Discover the latest women's fashion at PrettyLittleThing USA, including dresses, tops, and more. Shop from thousands of must-have looks and trends today!


Welcome to our world. We’re PrettyLittleThing; the brand taking over your social media feeds with our killer looks and next-level aesthetic that’ll have you double tapping. We believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment. Our girl knows she can trust in us for everything she needs from the latest trend-led pieces to celebrity inspired looks, to the everyday wardrobe staples and that ultimate party piece. We have gone beyond offering just clothing to become an authority in fashion and beauty in our own right, providing our customer with everything a modern girl needs to to own her own style. We are more than just a brand. We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavoring to build a community of #EveryBODYinPLT. A movement towards body positivity, equality and all round feeling yo’self regardless of body type, race or gender.

As a fresh-faced 24-year-old, the British entrepreneur established PrettyLittleThing.com – a fast-fashion ecommerce store responsible for an eyewatering US$694 million in revenue.

We react to what the customer wants and what the customer needs. That’s how we got to this point. We don’t see ourselves as just a website where you buy your clothes – we see ourselves as a brand that fulfils the aspirations of our girl.

Originally launched as an accessories website, PrettyLittleThing has flourished into an iconic fashion source for millions of shoppers aged between 16 and 35 years old.

We don’t have an expensive bricks-and-mortar retail estate and we don’t do costly TV advertising. Instead, we use the wonder that is social media.

We are really proud to offer products that are on trend, at pricepoints that make them accessible and we would argue that this democratises fashion, ensuring that our products are within everyone’s reach, not just those with lots of disposable cash,” Umar shares.

At PrettyLittleThing we’re out there doing our bit, both big and small, for charities close to our heart. Rest assured, our donations to good causes, movements we believe in and local communities are just the beginning. We endeavour to make a positive change with the platform and resources we have and will continue to work towards ways in which we can do better and be better to help and support those in need. Here are some of the ways in which we’re showing our support – but it won’t end there. We’re in this for the long-haul so join us on our journey and stay tuned.

To support the #everyBODYinPLT movement, we strive to fly the flag for love, equality and acceptance, working to use our platform to spread nothing but good vibes. Our campaigns are rooted in strength and positivity with collections that pay homage to the LGBTQ+ community, girl power and diversity, with models and advocates who inspire us regardless of race, sexuality or gender. Here’s to building each other up and never tearing others down. As long as we have each other’s back, we can achieve anything. Because let’s face it; we are stronger together and equality looks good on everyone.

Visit official web site: https://www.prettylittlething.us/

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