ColourPop Cosmetics
Redefining luxury beauty by creating high quality products at affordable prices. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world. Made in the USA, we imagine, innovate, test, and manufacture all under one roof.
https://colourpop.com/
ColourPop offers high quality, cruelty-free beauty products that are on trend, on demand, and never break the bank. We are digitally native leaders in the beauty industry with a highly engaged community from all over the world. We deliver innovative, trendsetting products at record speed by producing every product on our Southern California campus.
Established beauty brands have found popularity on social media among beauty vloggers and Instagrammers, and subsequently the millions of people who follow their every move. But now, so-called Insta-famous beauty brands are really starting to take over the space. One in particular, the almost two-year-old, Los Angeles-based brand ColourPop, burst onto Instagram in all of its colorful glory and captured the hearts — and lips — of seemingly everyone. While beauty influencers raved almost unanimously about the inexpensive products, an undercurrent of suspicion and conspiracy theories popped up surrounding ColourPop. So what is the deal with this brand anyway?
The founders, siblings Laura and John Nelson, made a conscious decision to market ColourPop specifically via social media to a primarily millennial audience. Vloggers like Coffee Break With Dani and Kathleen Lights were early adopters who talked about the brand on their channels. It worked. ColourPop now boasts 1.6 million followers on its Instagram account and gets daily mentions by vloggers and makeup enthusiasts.
Visit official web site: https://colourpop.com/
ColourPop offers high quality, cruelty-free beauty products that are on trend, on demand, and never break the bank. We are digitally native leaders in the beauty industry with a highly engaged community from all over the world. We deliver innovative, trendsetting products at record speed by producing every product on our Southern California campus.
Established beauty brands have found popularity on social media among beauty vloggers and Instagrammers, and subsequently the millions of people who follow their every move. But now, so-called Insta-famous beauty brands are really starting to take over the space. One in particular, the almost two-year-old, Los Angeles-based brand ColourPop, burst onto Instagram in all of its colorful glory and captured the hearts — and lips — of seemingly everyone. While beauty influencers raved almost unanimously about the inexpensive products, an undercurrent of suspicion and conspiracy theories popped up surrounding ColourPop. So what is the deal with this brand anyway?
The founders, siblings Laura and John Nelson, made a conscious decision to market ColourPop specifically via social media to a primarily millennial audience. Vloggers like Coffee Break With Dani and Kathleen Lights were early adopters who talked about the brand on their channels. It worked. ColourPop now boasts 1.6 million followers on its Instagram account and gets daily mentions by vloggers and makeup enthusiasts.
Visit official web site: https://colourpop.com/